The data suggests that for many small and medium businesses (5-50 employees) the largest hidden expense isn’t payroll or marketing — it’s the empty desk
Tailored marketing with professional photos, virtual tours, and targeted ads to boost visibility and generate strong buyer interest.
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In late 2021 a Melbourne-based SaaS company, ClarityDesk (fictional for this case study), sat on $850K ARR and a lean marketing team of four. The company had depended on a single 2
1. Ugh, I feel you! Planted some "easy-care" hydrangeas last month, and they looked great for two weeks, then boom—completely wilted. I thought I followed the watering instructions perfectly, but now they’re basically dead
1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes. 2
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